• Lecture Session 1:
  • Understanding India's Business Culture
    - Key Indian values: common denominators in a diverse nation
    - The effect of Hindu, Muslim, Sikh and other religions on Indian society and business
    - Attitudes towards western countries
    - India's business culture in transition
    - Understanding key business groups in India and the parallel, underground economy

  • Session 2:
  • Field study of Indian consumer behavior at Big Baazar and local flea market
  • Visit to Adalaj step-well
  • Adalaj Stepwell is a stepwell located in the village of Adalaj, close to Ahmedabad city and in Gandhinagar district in the Indian state of Gujarat. It was built in 1498 by Rana Veer Singh of the Vaghela dynasty of Dandai Desh.


  • Lecture Session 1:
  • Forms of Business Organization and Registration
    - Sole Proprietorship Partnerships and Public Enterprises
    - Co-operative Societies, HUF
    - Public Enterprises, Limited Liability Partnership (LLP)
    - Types/forms of Co- operatives
    - Business Plan and Project management

  • Lecture Session 2:
  • Meeting and discussion with an entrepreneur


  • Lecture Session 1:
  • Tax and other regulatory measures in India
    - Tax system in India and Tax incentives in India
    - Indirect taxes 2017-18
    - GST: Goods and Service Tax

  • Lecture Session 2:
  • Guest lecture on Indian culture adoption by foreign companies like Mc Donald’s, Coca Cola, Nokia

  • Visit to Law Garden night market
  • -Law Garden is a public garden in the city of Ahmedabad, India. The market outside the garden is very famous for the handicraft goods sold by local people. The road at the side of the garden is filled with street hawkers selling all kinds of food items.


  • Lecture Sessionv 1:
  • Entrepreneurship Development and Government
    - Institutional Support mechanism in India (for SSIs):
    District Industries Centers (DICs), Industrial Development corporation(IDC), State Financial corporation (SFCs), Commercial banks Small Scale Industries Development Corporations (SSIDCs), Khadi and village Industries Commission (KVIC), National Small Industries Corporation (NSIC), Small Industries Development Bank of India (SIDBI)
    - Entrepreneurship with various incentives, subsidies, grants etc. related to Start up India, Stand up India, Pradhan Mantri Mudra Yojna (PMMY)

  • Visit to Akshardham
  • - Located in the capital of Gujarat, the complex was built over 13 years and is a tribute to Swaminarayan and his life and teachings


  • Lecture Session 1:
  • Optimizing Functional Business Areas
    - Protecting intellectual property
    - Navigating the Marketing environment in India
    - Indian Buyer’s behavior
    - Marketing and customer service
    - IMC in Indian Context

  • Visit to Darpana Academy of Performing Arts
    Darpana Academy of Performing Arts is a school for performing arts in Ahmedabad, Gujarat, established by Mrinalini Sarabhai and Vikram Sarabhai in 1949. It provides an opportunity to learn folk dances for visitors


  • Lecture Session 1:
  • Business ethics
    - Need and benefit of business ethics
    - Arguments for and against business ethics
    - Framework for ethical decision making Individual factors organizational factors
    - Corporate Governance: a dimension of ethical making

  • Lecture Session 2:
  • Group discussion and presentation: Prepare Business plan for Indian Market


  • Lecture Session 1: Building Relationships: Social Guidelines for foreigners in India
  • - Etiquette in business
    - Personal space under siege-handling sensory overload gracefully
    - Enjoying Indian cuisine
    - Travel issues for business people