Arrival Day:

  • Transport from Ahmedabad Airport.
  • - Check in formalities at hostel.


  • Inauguration Address
  • -Brief about RUG & Discover India Program
  • Lecture Session 1:
  • India in Context
    -A quick overview of India's history, geography and ethnography
    -The current economic drivers in India: comparison with China
    -The political landscape of India and its effects on business
    -India's new-found confidence: implications for international firms

  • Visit to Gandhi Ashram
  • -Mahatma Gandhi’s former home and his ashram and museum

Gandhi Ashram



  • Lecture Session 1:
  • Strategic Decision-making for Indian Business Relationships
    - Investing or not investing?
    - FDI in India and Make in India
    - Analyzing risk in the new India
    - Evaluating potential strategic alliances
    - Outsourcing customer service operations to India
    - Offshoring: setting up your own operation

  • Lecture Session 2: Meeting and discussion with an entrepreneur

  • Visit to IIM, EDI and SEWA (Self-Employed Women’s Association)
  • -To identify opportunities and check on their feasibility
    -Influencing the business landscape of the country
    -Consulting for businesses through the forum for industry interaction.
    -Learn the movement of self employed workers


  • Lecture Session 1:
  • Anatomy of Indian Economy
    -Indian Economy: Agriculture, Industry, Public sector, Money market and Capital Market, Demographic features, other socio-economic problems
  • Field visit to an Indian FMCG company factory

  • Lecture Session 2: Field study of Indian consumer behavior at Big Baazar and local flea markets


Cafe Seva


  • Lecture Session 1.
    Labor laws in India
    -The Employees’ State Insurance Act, 1948
    - Payment of Gratuity Act, 1972
    - The Employees’ Provident Funds and Miscellaneous Provisions Act, 1952 etc.

  • Lecture Session 2:
  • Group Discussion: Case study of Samsung- Make for India campaign
  • Visit: Experience in Café Seva
  • -Imagine a restaurant where there are no prices on the menu and where the check reads Rs.0 with only this footnote: "Your meal was a gift from someone who came before you. To keep the chain of gifts alive, we invite you to pay it forward for those dine after you."


  • Lecture Session 1.
  • Operating in India: Management Issues
    -Understanding Indian leadership and decision-making styles
    - Developing an effective corporate system and culture that makes sense in India
    -Building an effective multi-cultural work team
    - Hiring and retaining key talent in India
    - Determining if your executive team has the global mindset to support operations in India

  • Lecture Session 2:
  • Group discussion and presentation: Prepare Business plan for Indian Market
  • Session:
  • Meeting with start-up entrepreneurs in Ahmadabad

Business Plane



  • Lecture Session:
  • Communicating With Indians
    - Separated by a common language: speaking English with Indians
    - Effective meeting management in India
    - Negotiations and conflict resolution
    - Common communication pitfalls for foreigners in India
    - Successful strategies for communicating across time and distance

  • Dinner at Rajwadu
  • -Rajwadu, a theme based restaurant spread over 12,000 sq. yards represents ancient culture and lifestyle of villages in India